At Identity Badge, a badge is a nickname, a reputation, or a story that says something about who you are. We put those identities on hats so you can wear them out into the world.
Maybe yours is a name your friends gave you. Maybe it's a reputation you've spent years earning. Maybe one questionable decision did all the work.
Whatever the origin, you hear the name and recognize yourself. The people who know you probably recognize it, too.
The story behind the name
Think about the names that stick in a group of friends. Someone always turns up with a good story. Someone makes the plans. Someone is the reason the plans need changing.
Over time, those moments become shorthand. A single word can carry years of shared history. It brings back a night, a place, or a version of you that your friends refuse to retire.
That's the idea behind an identity badge. The name means something because of the life around it. You can wear it with a straight face or a knowing grin. Either way, there's a reason it feels like yours.
The idea behind Identity Badge
Identity Badge grew out of the stories and inside jokes Jaynie and Anitra shared over a 27-year friendship. Read Our Story for how that friendship became the brand.
What Legend and Liability mean
Our God's Favorite designs give that idea a cheeky place to start.
Legend might be the name you claim because you always show up for your people. It might be the title your friends give you after a night they're still talking about. The meaning belongs to the person wearing it.
Liability has a little more mischief in it. Maybe you're the friend whose “one quick stop” turns into the whole evening. Maybe your group already has a story in mind when they see the word.
These are examples of how a badge can feel personal. You don't need to match a prescribed personality to wear one. Browse the Legend hats or Liability hats and see which name gets a reaction.
Why a hat carries the badge
Identity Badge draws on 1970s Americana, workwear, CB culture, and roadside energy. Those influences shape the world around the brand, while the badge gives each piece its personal meaning.
A hat puts that name where people can see it. It can start a conversation, get a laugh from someone who knows the story, or catch the eye of someone who gets the joke without an explanation.
That's what we mean by “badges of belonging”: a small signal between people who recognize something in each other.
How to find your badge
Start with the name. Which one feels familiar? Which one would your friends pick for you? Think of the story you'd tell if someone asked why you picked it.
Then think about how you want to wear it. Choose a color and hat shape that work with your everyday clothes. Check the individual product's fit details so the hat feels as good as the name does.
You can also choose a badge for a friend. Think about a shared memory before you think about their wardrobe. The best part of handing it over may be the moment they realize exactly why you picked it.
Explore the current hats and find the one that feels like you.
Claim your badge. Wear it like you mean it.