Our Story

jaynie and anitra

Every badge has a story. Here's ours.

We're Jaynie & Anitra.

We met bartending. Working multiple jobs. Pulling late nights. Just trying to figure life out.

Twenty-seven years later, we're still making each other laugh, encouraging each other's questionable ideas, and building Identity Badge.

This brand is inspired by the stories that make us who we are. The nicknames that stick. The reputations we earn. The questionable decisions that become somebody's favorite story.

A badge can say a lot without saying much. Legend. Liability. God's Favorite. Pick the one that feels like you, or the one your friends would pick for you.

Identity Badge brings those identities to hats you can wear out into the world.

Claim your badge. Wear it like you mean it.

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